There are a lot of websites today which sell PLR products, so that leads quite a few PLR affiliate programs. The question is, though - do private label rights affiliate programs really pay off?
To receive a positive answer here, there are a few conditions which must be met in order for it to be worthwhile to promote a particular PLR website:
- PLR Products offered - regardless of the type of PLR website it is - a membership website, or a one-at-a-time PLR package-type website, the content must be good quality or better. For the pick-and-pay PLR websites, which offers users a choice on topics, article packages, reports, eCourses, and eBooks - the selection has to be varied quite a bit. If you’re planning on promoting a private label rights website - it should have something substantive to offer it’s members, otherwise, you’ll likely suffer from poor conversions.
- Prices for membership / PLR packages - private label rights content should not rival ghostwriting rates, otherwise, there’s no point in even selling it. PLR content, by definition, is supposed to be affordable, if not cheap. People do not want to pay an average of $3 or more per article; in fact, many PLR websites charge $2 or less per article. If a PLR website that you are considering promoting charges more than $2 per article, on average, be sure that those extreme costs are justified; otherwise, you’ll likely be wasting your time and effort promoting these types of websites.
- Your audience - private label rights products are predominantly purchased by internet marketers, and the niche is relatively small, comparatively speaking. If you cater to the “make money at home” crowd, there’s a good chance that your audience is fitting for PLR products, however, if you cater to a subset of that group, such as freelancers, trying to push PLR products on them may not yield the best results. Now, on this point - while the group of people who buy PLR products is relatively small, they are very willing to spend money on PLR products, oftentimes on a regular basis, once they find a good supplier. Repeat sales can more than make up for the relatively small niche of PLR content buyers.
- The affiliate program script - while affiliate program scripts come in all flavors, shapes, and sizes - there are a couple of must-have qualities that they posses, if you want to promote a website that can reasonably ensure that you are credited with each sale you refer. They should offer a minimum of 30-days for the tracking cookies, preferably 60-to-90 days. Also, because cookie-tracking can be so unreliable for certain users, especially computer-savvy individuals, the affiliate program should have either a session ID tracking method in place, or an IP-address tracking method in place as backups. While session IDs will only last as long as the visitor is on the website during their first visit, at least you will get a sale there if the buyer buys. Cookie-only tracking for affiliate programs is archaic, and should not be relied upon as the sole means of referral tracking. It’s an added bonus if the affiliate program that you’re considering joining allows you the option to track your affiliate-link hits, create tracking campaigns, and track conversion rates.
