Twitter.com proclaims itself to be a site for friends, family and co-workers to keep in touch at all times of the day by answering a simple question - What are you doing. In less than 3 years, this micro-blogging sensation has taken the world by storm and has already made its place in the marketing strategies of large corporations. If you are an entrepreneur searching for ways and means to promote your business, then I will give you some hints on using Twitter for maximum gain with minimum investment.
Start twittering: Do not think too much and just jump in. All you have to do is to type in what you are doing right now. Language, grammar, and punctuation do not really matter. Twitter is sometimes compared to SMS of the Internet. The more you twitter, the more you will get used to twittering. Psychologists point out that constant communication develops trust and trust is what you want from your prospects.
Write about your product: If you are passionate about your business, it will be the one thing always on your mind. So your tweets will need to reflect that passion. One small message will not create an impression but hundreds of tweets over a period of time, will get your passion communicated to all those who are following you. Use Twitter for micro-promotions and micro-marketing.
Events, Deals, Contests, etc: Using Twitter is the speediest means to announce your spring clearance sale or your daily deals. Your tweets will reach your followers within seconds of your announcement. Not only that, it can also pass on to their friends and can quickly assume viral proportions.
Attract leads: Twitter can be used effectively to attract prospects to your website. You can promote the link for your new ‘free to download’ ebook and expect a rise in traffic. You can also invite people to check out a new collection of winter clothing at your boutique.
Develop your personal brand: People like to follow knowledgeable persons and are influenced by expert opinion. Therefore, you can express your insights about your products or field to create a perception of expertise. Provide tips on how to use your products for best performance for which your customers will be thankful.
Twitter has tremendous creative potential. It works wonders for media companies and other social media savvy businesses. You can build your credibility and influence over a period of time using this wonderful marketing tool.
