An interesting subject related to internet marketing that I like to study is the amount of commercial intention that a keyword has. Commercial intention for a keyword means the amount of sales history that the keyword has had over time. This is an aspect of marketing that a lot people new to internet marketing over look when choosing there keyword phrases. They are often looking for keywords that have lots of search volume and low competition. But they don’t check how good of a sales history the particular keyword has.
So the thing that one has to consider when choosing keyword phrases is not just the search volume but also the commercial intention that a keyword phrase may have. Even though a phrase may have a click through rate (CTR) of say 6% and gets lots of clicks, the sales conversion rate for that phrase might be only be 0.5%. So if you have a product that pays $25 per sale, on 100 clicks your going to make $12.50. Now if we look at a keyword phrase that maybe only has a 3% CTR but converts at 3%, you end up making $75. It’s not hard to see that even though the first phrase that had a higher CTR and was getting twice as much traffic as the second phrase, but it only made a third as much money.
This type of information can be very important if you happen to be running a Google Adwords campaign, as it can mean the difference of having a cost effective campaign as to having a campaign that cost you more then your making. There are also other ways to drastically improve the conversion rate of a product that can take a product that converts at .02% to 4%. Right about now your likely thinking what on Gods green earth could do that? Well it’s a new kind of payment processor that works on a very unique strategy.
The name of this company is called Trialpay , what they do is offer the patron interested in buying your product a chance to get you product for anywhere from $0.00 to $10. How Trialpay does this is by offering your customer a number of Cost per action (CPA) or pay per lead (PPL) trial offers , that advertisers with Trialpay offer in order to acquire new customers. PPl and CPA offers are offers that the patron pays a small amount of money or nothing at all to try a service or sample product for a period of time, usually 30 days.
But the good thing about this arrangement with Trialpay is that you set your minimum price that you inspect to receive for your product. I have always received more for my products selling through Trialpay then I received selling my products through a service like click bank or Paypal. The other great part of this is your customer ends up getting a lot more value for their purchase by getting your product and also getting a really great trial service or product and only having to spend a fraction of what it would have cost to buy your product outright.
