A nice little story about personal branding - the importance of doing things right
Posted by Paul LiMay 15
This short article will most likely fall on many deaf ears - people who skip the article because they are too busy. If youve started to read this then the chances are you are struggling online. Don’t use the same old tactics. Read on to know more
Let’s start with an example. John owns an internet website and wants to get more traffic to it. The website is based on a making money concept - something many people see all the time and assume a lot is to do with spam, so often ignore the messages.
John does things right and sets a budget for $1000 a month to cover advertising and promotion. After 2 months however he has only made 4 sales, and lost almost $1800 - he is absolutely gutted and decides to stop, as he cannot justify losing $900 a month approximately.
Sick to death, John throws in the towel, and turns his back on internet marketing. He decides to go back to his day job, telling all his friends that internet marketing does not work, stay well away.
John’s friend Bill listens to John but has his own ideas. Bill spends time reading on what to do to make money - he is quite a determined guy. Bill decides that he needs to get people to know him first and trust him. Almost like a group of friends. To do this, Bill creates a free graphics service, as he is good with images. He offers to create totally free splash pages for anybody.
It doesn’t take long for people to realise that here is a great guy who offers something selflessly and genuinely. Soon thousands visit his site, and many of them signup to his free tips newsletter which tells them how to make the most of their splash pages. Those who sign up each get a free splash page by him - what a great trade off!
After 2 years Bill has got 100,000 people on his notification list. John is still in his day job working in the factory, telling people the internet does not work.
Bill finds a few products online which are actually very good indeed and similar to what he does, in fact they make life a little easier. Bill sends out an excited email to his list and 400 people buy the product, making Bill a cool 400 x $27 = $10,800 and continues to make similar amounts of money every month. Not bad for 2 years of doing something he loves.
This sort of money can not be earned in many regular jobs - they don’t teach you this at school. If you are prepared to brand yourself properly the rewards will simply be outstanding. Learn to brand yourself and change your life forever with amazing levels of income and a lifestyle which means you can rest and play for 6 days a week, and work just one if you want to. Personal branding works. Why not give it a go.
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