Give more than you take!
Posted by Paul LiNov 27
When started my internet marketing journey, I have heard a lot of “experts” talking about how easy it is to start your own business online, how easy it is to quite your daily job and work 2-3 hours at home and make millions. While I think these kinds of statements are exaggerated, I do believe that internet marketing has become a “must-do” for any businesses nowadays.
When my friends challenge my belief in internet marketing, I always ask them the following question: do you still read news papers? Most answers I got from them are: “NO”. News is updated every hour if not every minute on websites. You can even setup a RSS Feed reader on your computer that will pop up headlines seconds after the editor post a new article. Internet has become a media rather than a tool of communication! Businesses that don’t have a website are like salesmen that don’t have a business card, they don’t look professional!
Lots of people are confused by the “experts’” fancy “make millions while you sleep” theory and started their internet wealth journey. They thought that all they need to do is to setup a website, put some contents on it, put affiliate links in the content, do some PPC or SEO and then sit back and wait for the paychecks. While this “process” is partially true, they forgot the most important feature of a successful business – value to the customers!
Give more than you take!
People are not idiots! They don’t just come to your website and buy from you. There must be value that your website or your business provides that no one else could. Be it unique services or products, lower price, etc. you need to provide value to your prospects. As stated in the book “The Art of SEO”, content is king! The content of your website needs to contain some value to your visitors. When you help your visitors, they will reward you by purchasing your product or service. Tricking people to buy from you might work once, but you certainly can’t last long.
This “give more than you take” statement might sound like “selling below cost” but it’s actually “invest for your future wealth”. When you are seriously helping people with their problems, they will become your friends and reward you a lot of valuable stuff that cannot be measured by money term. Be it information, be it back-end sales.
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