Membership Marketing: Proper Planning And Traffic Generation To Increase Membership Sales
Posted by Paul LiAug 18
Starting your own membership site can provide massive profit opportunities. As long as you work smart, use your creativity, and market your site effectively, you can earn huge automatic income month after month.
Starting a membership website is exciting; and you can achieve a substantial living from it alone if you put the right steps in action. However, starting one would be quite challenging for some people.
Some of the requirements would be:
1) Having the minimal technical knowledge to set it up (or hiring someone who knows how).
2) Providing excellent new products consistently to satisfy and retain your members (it is recommended to outsource this task so you can focus on building your business).
3) Planning your desired outcome.
4) Generating tons of traffic to your site.
We’ll discuss number 3 and 4 in this article, as these tasks need your attention and involvement more.
Planning Ahead
Some marketers do not see the value of planning for a business. But proper planning is crucial to the success of your membership site. There’s a popular philosophy called “ready, fire, aim” which means taking action even if the plan isn’t perfect yet, and simply adjusting along the way.
However, there should at least be a proper plan to start with, even if it’s not yet perfect. It cannot be denied, as proven by a lot of other successful businesses, that planning your steps and actions before engaging in a certain endeavor could multiply your chances of success a hundredfold.
That’s because having a good plan for your business will guide you on the right steps and directions to take. You will have a roadmap to follow. Sure, you may encounter some bumps and obstacles along the way; but all you need to do is to be flexible and revise your strategies accordingly toward the accomplishment of your goals.
It’s not wrong to create plans that might seem too ambitious or too demanding to be fulfilled; but the important thing is to plan out the mini-details and steps to accomplish the bigger goals. Achieving small goals will give you more confidence and momentum to accomplish more and bigger ventures.
Promoting Your Membership Site
You might have the best membership site in the world; but you won’t get any members unless you spread the word out. So how do you increase exposure for your membership site?
Here are some of the simple, free and proven techniques to generate traffic to your site:
1) Article Marketing
Article marketing is one of the most effective free traffic methods; because once an article is published, it will permanently stay on the web and generate automatic income for your site, non-stop.
Most article directories don’t allow you to promote anything in the article itself, but only in the resource box or author bio at the end of the article. Some marketers may think that the resource box would not get much exposure with this set-up. Not at all!
As long as the article is interesting and captivating enough for the reader to read until the end - and the resource box gives them enough benefit or incentive to click through - you can expect a steady stream of targeted traffic (and income) coming to your sites.
2) Social Networking
More and more marketers are using social networking strategies to promote their business. With the explosive growth being experienced by social networking sites such as Twitter, LinkedIn, Facebook and Myspace, there’s no wonder plenty of marketers are infiltrating them to get a profitable piece of the pie.
Not only can these social networking sites help you get more traffic to your membership site, but they are also excellent spots to meet potential JV partners and prospects.
And what most marketers don’t know is that social networking sites can help boost your conversion rates compared to cold traffic like pay-per-click. As you probably already know, building relationships and getting people to like you are two of the main ways to convert skeptical prospects to customers; and using social networking as part of your marketing strategies can significantly enhance the relationship and rapport building process.
3) Setting Up An Affiliate Program
Once you have the right connections, making money is easy. Simply set up an affiliate program with an attractive payout plan, and then kindly ask your JV partners to promote your site. (Of course, they would be more likely to agree if you reciprocate. Better yet, promote their product first and they would be more willing to do the same for you.)
This is one of the most powerful ways to leverage from other people’s assets. Just one affiliate who have hundreds to thousands of subscribers could bring about more exposure to your site than all the other traffic methods combined.
4) Blogging
Building a blog around your membership business greatly helps in establishing your reputation as an expert in your niche. Another advantage is that the search engines are likely to rank your blog posts highly for your chosen keyword terms. This ultimately brings you a lot of important traffic and substantial business over a long-term basis.
5) Video and Content Sharing Sites
People love watching videos for the entertainment and information value they get from them. That’s why more marketers are cashing in on this video revolution. Not only are videos effective in converting watchers to buyers, but also the search engines give better preference to video-sharing sites such as youtube.
Content-sharing sites such as squidoo, hubpages, Google knol, and wetpaint also garner excellent search engine traffic, so posting your content in these sites is a reliable strategy..
The success of your membership site relies greatly on proper planning and traffic generation. Hope you find the information in this article beneficial for your own situation.
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